A site that shows the work, not the slogans.
Custom-builder, GC, and trade-specialist sites that lead with the project gallery, not the stock photo.
Roselawn Construction — a concept build. The businesses are fictional, the craft is not.
Three things that probably sound familiar.
Stock photos of generic homes
Your portfolio is the entire pitch. Most builder sites bury it three clicks deep behind a slider.
No way to show before/after
The transformation is the proof. Sites should make it easy to see the journey, not just the after.
Lead forms that ask for everything
Eleven required fields and a CAPTCHA. Homeowners walk. We design forms that respect their time.
Project galleries, materials lists, and the crew — presented like the case studies they actually are.
See the Roselawn Construction build →Pages built around the projects.
Project case studies
Each build gets its own page — photos, materials, timeline, the homeowner’s words. Not a gallery dump.
Before & after that works
Slider components, scrubbing comparisons, or paired stills. Whichever the project deserves.
License & insurance, visible
Your license number, bond, and coverage in a trust block beside every quote form — the quiet answer to the question every homeowner is already asking.
The crew, on the team page
Clients want to know who’ll be on their property every day. We help you put names and faces forward.
Quote requests, simplified
Three fields and a photo upload. We’d rather you earn the details on a walkthrough than lose the lead at field eleven.
Your service area, drawn plainly
The towns you actually work, on a page both homeowners and search engines can read — no vague “we serve the greater area” hedging.
What your site includes, line by line.
The front page
Your best build, full-bleed — not a stock handshake.
Project case studies
Photos, materials, timeline, the homeowner’s words — one page per build.
Before & after
Paired stills or a scrubbing slider, wherever the transformation earns it.
License & insurance block
License, bond, coverage — stated plainly, next to the ask.
The crew page
Names and faces of the people who’ll be on their property.
Quote request form
Three fields and a photo upload — submissions land in your inbox.
Service-area page
The towns you work, plainly listed.
Deposits via Stripe
Take a deposit the day they say yes.
Every build draws from this ledger — Foundation distills it into one good page, Studio gives the essentials their own rooms, Atelier builds the whole table.